More and more fresh e-commerce began to build their own stock
The distribution of meat products has very high requirements on temperature and humidity. Among the fresh food commodities sold on the online e-commerce market, the sales volume of various high-end imported meat foods, seafood products and some fresh fruits such as strawberries account for a relatively high market share of the market sales category. The cpi index of this food category is focused on the whole process of storage and delivery. At this stage, the average cpi index of the fresh food e-commerce manufacturing industry is 10%-20%, and the working capabilities of third-party and fourth-party logistics warehousing and distribution companies are uneven. This has also caused fresh food merchants to realize this problem. Start to create your own cold storage and distribution system to deal with this situation. Under normal circumstances, self-built cold storage, etc. and equipped with freight logistics equipment can immediately reduce the cost of about 3% to 5%.
Fresh online retail is different from the traditional fresh food marketing model. In China's traditional fresh food market, sales are dominated by everyone's sales market, and marketing channels are dominated by fresh food sales markets, shopping malls, fresh food retail stores, etc. Most of the fresh food products sold in the market are considered for everyone's usual diet mix After all, low-price commodities, high-end and imported fresh food commodities are limited in terms of noodles. The emergence of fresh food e-commerce has taken into account the requirements of customers for high-quality meat food, and it is convenient and fast to purchase.
Building fresh food warehouses: If fresh food e-commerce companies are unwilling to outsource their business, they have a certain total number and stable sales order resources, and they do warehousing, logistics and delivery by themselves. This requires the purchase of hardware and software equipment. The location of the warehouse , The rational layout of the functional division of the warehouse, talent recruitment, etc., but such methods increase the cost and risk, and also need to ensure order delivery and corresponding after-sales service support, so fresh e-commerce companies should be based on their own actual Circumstances to consider and adapt to reduce operating costs.
